9.8 Oz

« Influence: The Psychology of Persuasion » by Robert B. Cialdini is a trade paperback book published by HarperCollins in the Collins Business Essentials Series. It explores the psychological principles of persuasion and influence in the fields of marketing, consumer behavior, personal growth, and success. Cialdini delves into the techniques used by salespeople, marketers, and leaders to sway people’s opinions and actions. With 336 pages, this book is a valuable resource for those looking to enhance their interpersonal skills and incorporate persuasive tactics in their everyday lives or professional careers.